10 Reasons I’m Thankful to Be a Modern B2B Marketer
B2B marketing used to be a business career backwater that lacked the bombast of sales or the glitzy sheen of B2C marketing. Thank goodness that’s changed. When I reflect on the evolution of my career...
View ArticleThe 12 Days of B2B Marketing
However you choose to celebrate the winter holidays, it’s nearly impossible to avoid humming along to a carol or two. Here is our offering for today’s B2B marketers. (We’re pretty sure you know the...
View Article2014 New Year’s Resolutions for Modern B2B Marketers
It’s that time of year again—time to set your sights ahead to what you hope to achieve in 2014. Dream big! As a modern B2B marketer, you have the opportunity to play a greater role in your organization...
View ArticleSales Enablement and the MDR
Having a strong inside sales process is a crucial component of effective sales enablement, and a key player on this team is a lead development rep (LDR), sometimes called a Market Development...
View Article7 Must-Haves for Successful Sales Enablement
Let’s face it: Marketing needs sales as much as sales needs marketing. The latter is so important, in fact, it has its own name: sales enablement. We define sales enablement as marketing’s...
View ArticleB2B Marketing in 2015: Are you ready?
Every year, we make a list of the lessons we’ve learned and the questions that keep us up at night. We think back on the viewpoints, research, and articles that linger in our minds, the ones we find...
View ArticleAre You Ready for Social Selling?
The buyers’ journey has changed. The typical buyer is online more than ever before. Where a buyer once engaged with various sellers to learn about their products and services, social media and online...
View ArticleReVAMP Your Sales Emails
Try as we might, some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Marketing and sales development reps are often the first line of...
View Article3 Business Rules at the Foundation of Sales And Marketing Alignment
There’s a lot to be said for the age-old rift between marketing and sales teams. We’ve all heard it. Marketing feels like sales doesn’t follow up with their leads. Sales thinks marketing isn’t sending...
View Article2 for 1: LinkedIn Profile Advice for Restless Sellers
If you’re just starting down the road of social selling, one of the first pieces of advice you’ll inevitably encounter is to reposition your LinkedIn summary to be customer-centric. In other words,...
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